FAQ

The reality of modern digital marketing is very straightforward, that it is to identify a particular group of people and target them by being both conversational and personalized. Not many years ago, Data-driven and Programmatic Marketing using Artificial Intelligence were known as promising and daring concepts that bordered on the ridiculous or difficult to achieve. But in current situation, it is considered as one of the most favorable digital marketing techniques for 2020. There are also several other approaches such as Social Media Marketing, Content Marketing, Search Engine Marketing, Micro-moments Marketing, Voice and Visual Search Engine Optimization, Chatbots, Omni-channel Marketing, Personalized Marketing, Influencer Marketing and Video Marketing that remain on the top priority list for majority of the online business owners.

Majority of the companies require some form of marketing activity to promote their products and services and thus need to invest in digital marketing to boost their sales. A website which is technically optimized and user friendly, attractive profiles on several platforms, creative and convincing content on products helps in bringing many new customers. Yet, some organizations require more marketing compared to others such as electronics-based companies, food-based companies, law firms, entertainment-based businesses, automobile companies and dealerships, Healthcare industry companies, etc.

Digital marketing agencies have a targeted customized approach for every type of project. Attractive and creative design services, digital and social media marketing services (i.e Facebook, Instagram, Twitter, Pinterest, and LinkedIn Marketing), PPC marketing, Content Marketing, SEO services, and website design and Development are the types of services provided by digital marketing companies. Some also provide video production and explainer video services. The standard rule is that any top digital marketing agency will plan the business growth based on these factors and then promote the business through digital and social media platforms. Thus, digital marketing helps every business to achieve boosted growth by spending less as compared to other traditional advertising methods.

The digital marketing consultant’s role is to boost organic traffic by increasing website visibility on search engine websites through search engine optimization (SEO). All the good SEO consultants follow the white hat SEO approach as it is widely accepted by the algorithms and abides by the rules of the algorithms. One must never work with companies practicing black hat SEO methods as they try to get the results fasters and may lead to penalties.